Anna-Lea is a highly experienced brand and marketing leader who helps small and medium-sized organizations create brands that are authentic, compelling, and differentiated. She has worked with well-known organizations such as BlackRock, CBRE, Gates Foundation, Gates Ventures, Greystar, NBA Memphis Grizzlies, NHL Vancouver Canucks, and Russell Investments. She has deep expertise in branding for commercial real estate owners and operators and sports and entertainment companies, as well as in financial services, technology startups, and nonprofits.
A serial entrepreneur, she co-founded a brand and marketing consulting firm in 2016, where she created a vertical brand and marketing analytics service that attracted venture investment and became a B2B SaaS company. She sold the company in 2023.
Since then, she has been consulting to diverse clients including service organizations, technology companies, and innovative nonprofits. She's certified by the Project Management Institute as a PMP® Project Management Professional and a DASM® Disciplined Agile Scrum Master and brings remarkable operational and analytical discipline to every project and product she delivers.
Anna-Lea holds a B.A. in Sociology from Queen's University. She serves as Secretary of the Board of Trustees at The Old School House Art Centre in Qualicum Beach, BC, and as a mentor to female entrepreneurs through The Forum. Anna-Lea and her family live in beautiful Qualicum Beach on Vancouver Island, BC, Canada. She partners with best-in-class designers, developers, and other specialists all over the world, in a remote-first capacity that brings the best talent to the right projects.