Rationalbrand

Expert

Brand consulting services

We offer expert brand strategy, management, and measurement services. Typical engagements begin with brand strategy and can be supported by ongoing brand management and measurement to ensure successful and ongoing results.

01

Brand strategy

Struggling to differentiate your organization or offering? Does your brand no longer reflect who you are? Is growth suffering as a result? We provide clear, logical, and actionable brand strategies to guide product development, marketing and communications, and more. 

Engagement details +

Every business is different, so we offer options. Strategy engagements can be lightweight and quick-turn, or comprehensive and phased. Options include:

  • —Robust discovery and analysis
  • — Key brand insight generation
  • —Focused positioning concepts
  • —Integrated platform development
  • — Targeted brand messaging
  • —New name or tagline creation
  • — New or refreshed visual identity
  • —Curated or custom imagery
  • —Simple brand guidelines
  • — Optional execution support
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02

Brand management

Need expert brand and marketing help but don't need or want a senior, full-time employee? We can help you achieve your brand and marketing goals through fractional or advisory engagements. We ramp up quickly, help drive progress, and get the results you’re looking for.

Engagement details +

Engagements start at 3 months and range from 5-20 hours per week. Whether you’re looking to cover leave or lower transition risk, we’re a flexible, affordable option.

  • —Fractional executive support
  • —Certified project and agile leadership
  • —Global and national brand background
  • —Marketing and communications expert
  • —3X founder, 1 startup exit
  • —SMB and large organization experience
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03

Brand measurement

Unclear how your brand or marketing tactics are performing? Frustrated by investments with unclear results and ROI? We provide measurement support to help you understand what's happening, why, and what to do about it to get you back on track. 

Engagement details +

Measurement support begins with a simple measurement framework, data connection, and a user-friendly dashboard.  Affordable ongoing maintenance and insight support options are also available. Typical services include:

  • —Baseline and benchmark assessments
  • —Funnel modeling
  • —Brand awareness tracking
  • —Dashboard development
  • —Return on investment reporting
  • —Performance insight generation
  • —Optional implementation support
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Let's build your best brand yet.

Contact Anna-Lea