Engagement
Every business is different, so we offer options. Strategy engagements can be lightweight and quick-turn, or comprehensive and phased. Options include:
Expertise
- —Robust discovery and analysis
- — Key brand insight generation
- —Focused positioning concepts
- —Integrated platform development
- — Targeted brand messaging
- —New name or tagline creation
- — New or refreshed visual identity
- —Curated or custom imagery
- —Simple brand guidelines
- — Optional execution support
How the work starts
The work starts with stakeholder interviews, customer and market research, industry research, and competitive analysis, supplemented by a site visit and market tour as appropriate.
What you receive
Clients receive a strategy document, including key insights, positioning and a corresponding mood board, and a brand platform. Messaging frameworks, names, logos, and brand guidelines are frequent follow-on deliverables.
Timing
Quick-turn is 1–2 weeks; comprehensive is 3–4 weeks or more based on the scope of work required.
Who we work with
We're a perfect fit for brand, marketing, and sales leaders who need expert, turnkey support. Specializing in commercial real estate, financial services, and nonprofit organization brand strategy consulting, we help multifamily, office, professional services, and social and public impact teams achieve success.
Questions
What is brand strategy consulting?
Brand strategy consulting is a specialized advisory service that helps organizations articulate who they are, who they're perfect for, how they're different from competitors, and why it matters. A successful brand strategy enables targeted, unique, and compelling brand naming, logo design and brand content. Most importantly, it helps an organization connect emotionally with customers, and supports storytelling, innovation, value and growth.
How long does a brand strategy take?
A brand strategy takes 1–4 weeks from start to finish, based on complexity and requirements.
Example projects
Selected projects
A look at the brands we’ve helped define, reposition, and grow.
See selected projects