Greystar
The Arista Residences brand
New Seattle, WA Class A apartment required a brand strategy, name, logo, and messaging framework that reflected its location-driven, upscale, and lifestyle-oriented design to attract and retain residents. Created at the earliest stages, the brand strategy informed furniture, fixtures and equipment, and art programming, in addition to signage, marketing strategies, and content.
Services provided
- —Brand strategy, including: architectural design and market analysis, robust competitive analysis, positioning, and brand platform
- —Naming
- —Logo design
- —Messaging framework
Positioning
Arista is the perfect home for those who are passionate about their lifestyle choices. For those who know that where we live, where we dine, what we eat, and where we shop matter deeply. Who believe in the importance of our homes and surroundings, the quality of people we spend our time with, and how we spend it. That we must cultivate and tend to our most personal passions – timeless design, thoughtful curation, and distinctive style.
Project highlights
Brand design partner
Dulce Design, Seattle, WA
Learn more about design deliverables on the designer's website