Mack Real Estate Group
Osprey apartments brand
Existing Portland, OR Class A apartment required a refined brand strategy, campaign insights, refreshed channels, and new content to attract and retain residents in an established waterfront neighborhood. This upscale residential community offers unbeatable amenities and views of the Willamette River, and its proximity to natural beauty and wildlife is a key benefit.
Services provided
- —Brand strategy, including tenant and market analysis, robust competitive analysis, and positioning
- —Campaign audit, analytics, and plan
- —Advertising templates refresh
- —Social template refresh
- —Website refresh
- —Collateral design
- —Move-in gift design
- —Tour gift design
Positioning
Osprey is the perfect home for those soaring to new heights.
Those in exciting, high opportunity roles in downtown Portland, who value urban living but prefer a more refined experience and a bit less hustle, bustle, and grit. For students forming and launching their career paths. For sage academics and experienced practitioners guiding and supporting their exciting trajectories.
For those who have set their sights on new heights, and those on their way up. Welcome home.
Project highlights
