Carmen Pedrozo
Island Radiance studio brand
Beloved Vancouver Island, BC skincare studio needed a brand strategy, new name and logo, refined messages, and product sub-branding and descriptions that resonated with locals and tourists alike. Formerly known as 'CP Gems', the founder and lead esthetician wanted a fresh look and feel that aligned with her vision, values, approach, and growth goals.
Services provided
- —Brand strategy, including: vision and goals analysis, customer analysis, market analysis, robust competitive analysis, positioning, and brand platform
- —Product strategy, including service mix and offerings, naming, and pricing
- —Marketing strategy, including campaign plans for new and existing customers
- —Naming
- —Logo design
- —Collateral design
- —Business card design
- —New social imagery and launch post content
Positioning
Island Radiance is the ideal esthetics studio for clients who appreciate the unique beauty and bounty of Vancouver Island. Enjoy highly effective, locally-inspired and infused skincare with lasting results in a warm, comfortable, and nonjudgemental environment.
Project highlights
