NBA
Memphis Grizzlies team brand
Team relocation from Vancouver, BC to Memphis, TN required a rebrand strategy, including a new logo that was appropriate to the team’s new hometown, regional community base, and the rich culture and history of the area. Community engagement and input were key in decision-making, including quantitative and qualitative research to ensure relevance and resonance with the tri-state area and diverse audiences.
Services provided
- — Market research management
- — Rebrand strategy oversight
- — New logo design oversight
- — Brand extension oversight, including marketing, sales, and in-game elements, including uniform and mascot changes
Positioning
The Memphis Grizzlies compete in the National Basketball Association as a member of the Southwest Division of the Western Conference and play their home games at FedExForum. The team is committed to making a difference in the lives of underserved youth and families across the Mid-South region.
Project highlights
Brand design partner
Rare Design, Hattiesburg, MS
Learn more about design deliverables on the designer's website