Greystar
East Howe Steps apartment brand
Existing Class A apartment in Seattle, WA required a brand strategy, campaign analytics, and compelling content to help draw attention from prospects in a competitive Lake Union market. The community's team is responsible for 96 homes in two four-story buildings, one on either side of the E Howe Street plaza — one block above Lake Union, at the foot of the longest public staircase in Seattle.
Services provided
- — Brand strategy, including tenant and market analysis, robust competitive analysis, messaging framework, and positioning
- —Brand guidelines
- —Campaign audit, analytics, and plan
- —Website refresh
- —Collateral design
- —Signage design
- —Floor plan template
- —Social graphic templates
Positioning
East Howe Steps: An industrial legacy. An exceptional home. An innovative community.
East Howe Steps is for those who value Eastlake’s history as a hub of industry. An important part of Seattle’s past. And a strong influence on our future. Inspired by the neighborhood’s rich legacy of lumberyards, ship propeller factories and paper mills, East Howe Steps is an exceptional home to a diverse community of innovative professionals. Experience an industrial legacy. Enjoy a truly exceptional home.
Become part of a creative and unique community of modern and urban Seattleites. You’re only a few steps away.
Project highlights
