Unico Properties
Smith Tower mixed use brand
Historic Seattle, WA mixed-use asset required a lore- and architecture-inspired brand strategy, logo, messaging framework, and grand opening campaign support to attract office tenants, penthouse tenants, and locals and tourists to this downtown hotspot. Brand strategy would inform renovations, furniture, fixtures and equipment, retail offerings, and exhibit design in addition to marketing, leasing, and ticket sales content.
Services provided
- —Brand strategy, including: resident and tenant analysis, market analysis, robust competitive analysis, positioning, and brand platform
- —Logo design
- —Messaging framework
- —Collateral design
- —Signage design
- —Retail merchandise design
- —Website content support
- —Grand opening campaign plan and tactical support
Positioning
Smith Tower is Seattle's Original Skyscraper.
Explore a local icon. Experience a world-famous observatory.
Now featuring a general store at street level, historic exhibits and fascinating tours throughout, and a Prohibition-era-inspired café and bar on the observatory level.
Project highlights
