Guardian
Axletree apartments brand
New Milwaukie, OR Class A apartment required a brand strategy, name, logo, messaging framework, campaign plan, collateral, website, and signage design support to attract new residents and achieve its lease-up goals. Just steps from the MAX light rail, riverfront parks, and local shops and eateries, Axletree offers stylish studio, one-, and two-bedroom homes designed with modern finishes and thoughtful layouts.
Services provided
- —Brand strategy, including: market analysis, robust competitive analysis, and positioning
- —Naming
- —Logo design
- —Brand guidelines
- —Messaging framework
- —Campaign plan
- —Collateral design
- —Website design
- —Signage design
Positioning
Axletree: Modern living. Historical charm.
Axletree is for those ready for what’s next. For those who have lived the big city life. Been there, done that: check. Who love modern architecture, urban walkability, and vibrant communities. And who also want what the big city just can’t offer: People who know you by name. A tight-knit community you feel truly connected to. And an affordable, luxurious home in a beautiful neighborhood.
Move to more than a better apartment: a better life. Welcome to Axletree, in historic downtown Milwaukie.
Project highlights
Brochure
