BlackRock
Burnside 26 apartments brand
Existing Class A apartment in Portland, OR required a brand strategy, messaging framework, campaign analytics, and website. social, and collateral updates to leverage its strengths, differentiate from competitors, and provide a strong return on marketing investments. The community is located in an established, well-known Laurelhurst neighbourhood with an edgy, artsy, eclectic vibe, and a tremendously diverse and inclusive community — including a surprising number of dog owners.
Services provided
- —Brand strategy, including: resident analysis, market analysis, robust competitive analysis, and positioning
- —Messaging framework
- —Campaign audit, analytics, and plan
- —Website refresh
- —Social content support
- —Collateral design
- —Signage design
- —Swag design
Positioning
Burnside 26 is for those who value personal expression, in all the ways that make life better and more interesting. The storytellers, the pierced, the poetic. The inked, the artists, the activists. For those who are bravely their true selves, and celebrate others’ diversity and authenticity. Our creative, eclectic neighborhood and home is more than the sum of its parts. Add to our mix, come on in.
Project highlights
