Rationalbrand
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Harbor Associates

Capitol Center office brand

Existing Denver, CO office building and historic assemblage required a brand strategy, name, logo, and messaging framework

Services provided

  • —Brand strategy, including: tenant analysis, market analysis, robust competitive analysis, and positioning
  • —Naming
  • —Logo design
  • —Messaging framework

Positioning

The Capitol Center is the ideal office environment for those who value life and work as a series of unique events and stories that build on each other. History built on individual inspiration and organizational purpose. On a strong foundation of big goals and ambitious dreams. These stories emerge, take form, and create space and structure for what's next. The next iteration. Or reinvention. Influencing what's now and what's to come. Like epic interior updates and a breathtaking roof deck, enhancing and advancing this historic office assemblage. Welcome to The Capitol Center and its West Wing and East Tower, all ideally located in white-hot Uptown.

Project highlights

The Capitol Center primary logo: an orange geometric emblem above the words THE CAPITOL CENTER in dark charcoal on white
PRIMARY LOGO
Negative version of the Capitol Center primary logo: an orange geometric emblem above the words THE CAPITOL CENTER in white on charcoal
PRIMARY LOGO, NEGATIVE
The Capitol Center horizontal logo: an orange geometric emblem beside the words THE CAPITOL CENTER in dark charcoal on white
HORIZONTAL LOGO
Negative version of the Capitol Center horizontal logo: an orange geometric emblem beside the words THE CAPITOL CENTER in white on charcoal
HORIZONTAL LOGO, NEGATIVE
Contact Anna-Lea to learn more about this project