Rationalbrand
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Unico Properties

The Circa Building office brand

New Denver, CO office development required a historically inspired brand strategy, name, logo, custom photography, and messaging to attract and retain office tenants in a crowded and competitive market. Brand strategy would inform renovations, furniture, fixtures and equipment, and art programming in addition to marketing and leasing content.

Services provided

  • —Brand strategy, including: architectural design and market analysis, robust competitive analysis, and positioning
  • —Naming
  • —Logo design
  • —Messaging framework
  • —Custom brand photography
  • —Collateral design
  • —Tour gift design

Positioning

The Circa Building: Make. Modern. History. The Circa Building is for the innovators among us. Those whose stories precede and follow them. Yesterday, today, and tomorrow. Become part of a unique neighborhood steeped in lore and glimmering with potential. Inspired by the area’s 150-year history of commerce and industry, The Circa Building on Platte Street is for those who value historical authenticity balanced with modern interpretation. For innovators. Icons. And makers of tomorrow. 

Project highlights

The Circa Building logo: the word CIRCA in heavy serif lettering between thin rules, with THE above and BUILDING below, in brown on cream
Logo
The Circa Building monogram: a bold block C inside a brown disc, on cream
Logo
Brochure cover for The Circa Building: an architectural rendering of the building above the brand lockup, the tagline MAKE. MODERN. HISTORY., and the address 16 PLATTE ST 15, Denver, Colorado
Brochure
Brochure page for The Circa Building: the headline For the innovators among us above four paragraphs of brand messaging, in gold and white on brown
Messaging
The Circa Building custom brand photography: a person seated with a smartphone beside a round wooden table holding a black mug of latte art and a printed cocktail napkin carrying the brand lockup
Custom brand photography
The Circa Building custom brand photography: a woman laughing while holding a lowball glass of amber spirit at a dark wooden table against an exposed brick wall, with a printed cocktail napkin in front of her
Custom brand photography
The Circa Building custom brand photography: a black-and-white photo of a man riding a bicycle toward the camera along an elevated pedestrian bridge, brick buildings and the Denver skyline behind him
Custom brand photography
The Circa Building custom brand photography: a black-and-white photo of a woman in a hooded windbreaker running through tall grass, seen in profile
Custom brand photography
The Circa Building swag design: a brushed copper hip flask engraved with the brand lockup and the address 16 PLATTE ST 15
Swag design
The Circa Building swag design: Liberty Bottleworks water bottle mockups in two options — white bottles printed with a tree and the address 16 PLATTE ST 15, and with the word CIRCA, and tan bottles printed with the brand lockup and the tagline Make. Modern. History.
Swag design
Contact Anna-Lea to learn more about this project