Rationalbrand
← All projects

Unico Properties

DC Building office brand

Historic Denver, CO office building required a brand strategy, logo refresh, messaging, and relaunch and leasing enablement materials to make noise in a busy market

Services provided

  • —Brand strategy, including: tenant analysis, market analysis, robust competitive analysis, and positioning
  • —Logo design
  • —Messaging
  • —Collateral design
  • —Move-in gift design

Positioning

With roots dating back to 1889, the Denver Club Building has always been a local classic. But even a classic can be reinvented.

Project highlights

Logos

DC Building primary logo: the interlocking D and C monogram in a circle, black on white
PRIMARY LOGO
DC Building secondary logo: the monogram flanked by EST and 1954, with the tagline A NEW CLASSIC beneath, black on white
SECONDARY LOGO
DC Building tertiary logo: the monogram set between the words THE and BUILDING, black on white
TERTIARY LOGO

Broker brochure

DC Building broker brochure, page 1DC Building broker brochure, page 2DC Building broker brochure, page 3DC Building broker brochure, page 4DC Building broker brochure, page 5DC Building broker brochure, page 6DC Building broker brochure, page 7DC Building broker brochure, page 8DC Building broker brochure, page 9DC Building broker brochure, page 10DC Building broker brochure, page 11DC Building broker brochure, page 12DC Building broker brochure, page 13DC Building broker brochure, page 14DC Building broker brochure, page 15DC Building broker brochure, page 16DC Building broker brochure, page 17DC Building broker brochure, page 18DC Building broker brochure, page 19DC Building broker brochure, page 20

Merchandise

Custom black bowling ball printed with the DC Building monogram between EST and 1954
BOWLING BALL
Dark bowling bag printed with the DC Building monogram and the initials EC
BOWLING BALL BAG
Contact Anna-Lea to learn more about this project