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Unico Properties

The Eddy Building mixed use brand

Renovated Denver, CO mixed-use asset containing both office and apartment spaces required a thoughtful brand strategy and brand architecture, names, logos, and sub-brand messages to attract office tenants and residential tenants in a charming, historical area.

Services provided

  • —Brand strategy, including: market analysis, robust competitive analysis, and positioning
  • —Brand architecture design
  • —Naming
  • —Logo designs

Positioning

The Eddy Building embodies the best of Denver: historical charm, modern innovation, and an exceptional location rich with natural beauty.  All ideally situated in celebrated, historical hotspot LoDo.

Showcasing enduring architecture for the most discerning tenants, and offering unparalleled proximity to Cherry Creek and sweeping, unobstructed views, ‘The Eddy’ inspires our urban nature and invites us to rethink the downtown experience.

Enjoy historic and contemporary office space, modern luxury apartments, and exciting new retail opportunities at 1420 and 1430 Wynkoop Street.  

Project highlights

Logo system

The Eddy Building logo: a circular EB monogram badge above the stacked words THE, EDDY, and — BUILDING — in black on white
THE EDDY — BUILDING
The Eddy Offices logo: a circular EB monogram badge above the stacked words THE, EDDY, and — OFFICES — in black on white
THE EDDY — OFFICES
The Eddy Apartments logo: a circular EB monogram badge above the stacked words THE, EDDY, and — APARTMENTS — in black on white
THE EDDY — APARTMENTS
Negative version of The Eddy Building logo: a white circular EB monogram badge above the stacked words THE, EDDY, and — BUILDING — on charcoal
THE EDDY — BUILDING 
Negative version of The Eddy Offices logo: a white circular EB monogram badge above the stacked words THE, EDDY, and — OFFICES — on charcoal
THE EDDY — OFFICES 
Negative version of The Eddy Apartments logo: a white circular EB monogram badge above the stacked words THE, EDDY, and — APARTMENTS — on charcoal
THE EDDY — APARTMENTS 

Brand mood board

Eddy brand moodboard: a grid of interior, courtyard, and mountain photographs around a cream card carrying the logo and a seven-colour palette strip
MOODBOARD
Brochure cover with a wood-deck interior photograph, the Eddy Building wordmark above, and the Wynkoop Street address below
BROCHURE COVER
A dark square plaque with a circular monogram medallion and the Eddy Building name mounted on a brick wall
WALL PLAQUE
Contact Anna-Lea to learn more about this project