Unico Properties
The Eddy Building mixed use brand
Renovated Denver, CO mixed-use asset containing both office and apartment spaces required a thoughtful brand strategy and brand architecture, names, logos, and sub-brand messages to attract office tenants and residential tenants in a charming, historical area.
Services provided
- —Brand strategy, including: market analysis, robust competitive analysis, and positioning
- —Brand architecture design
- —Naming
- —Logo designs
Positioning
The Eddy Building embodies the best of Denver: historical charm, modern innovation, and an exceptional location rich with natural beauty. All ideally situated in celebrated, historical hotspot LoDo.
Showcasing enduring architecture for the most discerning tenants, and offering unparalleled proximity to Cherry Creek and sweeping, unobstructed views, ‘The Eddy’ inspires our urban nature and invites us to rethink the downtown experience.
Enjoy historic and contemporary office space, modern luxury apartments, and exciting new retail opportunities at 1420 and 1430 Wynkoop Street.
Project highlights
Logo system






Brand mood board



