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The Forum at Clackamas industrial brand

Five industrial buildings in Clackamas, OR owned by an innovative local family required a brand strategy and visual identity to attract and retain industrial tenants

Services provided

  • —Brand strategy, including: tenant analysis, market analysis, robust competitive analysis, and positioning
  • —Naming
  • —Logo design

Positioning

The Forum Campus at Clackamas (FCC) is an ideal light manufacturing, cold storage, and distribution hub for today's leading food, beverage and soft goods businesses.Located in Clackamas and privately owned by the local Maletis family, the site boasts decades of its tenants putting great food and drinks on customers' tables, and enriching their lives. We understand your passion for delivering everyday necessities and delightful luxuries, and we share it.With unparalleled temperature control, truck access, and proximity to Oregon's hungriest and savviest cities, the FCC will soon be a key ingredient in your business success

Project highlights

Logos

The Forum Campus at Clackamas primary logo: THE above the angled word FORUM, with CAMPUS, a thin rule, and AT CLACKAMAS stacked at the right, in black and slate grey on white
PRIMARY LOGO
Reversed primary logo: THE, FORUM, the rule and AT CLACKAMAS in white with CAMPUS in pale blue-grey on a charcoal block
PRIMARY LOGO, REVERSED
Monogram lockup: a large pale blue-grey FC behind stacked black text reading THE FORUM CAMPUS with a short rule and AT CLACKAMAS arched below, on white
MONOGRAM
Circular badge: a slate blue FC at the centre, THE FORUM CAMPUS arched above and AT CLACKAMAS arched below, with thin pale arcs at the sides, on white
BADGE

1-colour logos

One-colour black version of the primary logo: THE above the angled word FORUM with CAMPUS, a thin rule and AT CLACKAMAS stacked at the right, on white
PRIMARY LOGO
One-colour black stacked logo: THE, FORUM and CAMPUS in straight lines, a short rule, and AT CLACKAMAS arched below, on white
SECONDARY LOGO
One-colour black circular badge: a large FC at the centre with THE FORUM CAMPUS arched above and AT CLACKAMAS arched below, on white
BADGE
Contact Anna-Lea to learn more about this project