Washington Holdings
The Hemlock apartments brand
New Seattle, WA Class A apartment required a brand strategy, name, logo, and messaging framework to attract and retain residents. Brand strategy would inform architecture, furniture, fixtures and equipment, and art programming in addition to marketing and sales content. Scope included brand strategy, naming, and brand identity development.
Services provided
- —Brand strategy, including architectural design and market analysis, robust competitive analysis, and positioning
- —Naming
- —Logo design
- —Messaging framework
Positioning
The Hemlock is for those who know how they want to live. Rooted in calm, simplicity and authenticity. Who can sometimes feel the most invigorated in peace and quiet. And who occasionally find the most inspiration in the outer edges, not the center, of most things. For those who appreciate the path less traveled, welcome to The Hemlock.
Project highlights
