Kemper Development Company
2 Lincoln Tower apartments brand
Existing Bellevue, WA Class A apartment required a location- and lifestyle-driven brand strategy to attract and retain residents in an amenity-rich, upscale, and suburban Eastside environment. Brand strategy informed marketing and leasing campaign strategy and tactics and content.
Services provided
- —Brand strategy, including: resident analysis, market analysis, robust competitive analysis, and positioning
- —Custom brand photography
- —Messaging framework
- —Campaign audit, analytics, and plan
- —Collateral design
- —Tour gift design
- —Move-in gift design
Positioning
Two Lincoln Tower is the perfect home for those who want to live life differently. For those who know who they are. Who they were. Who others wanted them to be. Who can let go of others' dreams and embrace their own. Dreams filled with freedom over burden. Flexibility over barriers. Independence over conformity and tradition. Fun over tasks. Delight over worry. It's time. It's a delightful new world, and there are exciting new choices to be made. Welcome home.
Project highlights
CUSTOM BRAND PHOTOGRAPHY
