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Unico Properties

Pacific Asset Strategies property management brand

New commercial property management company in Honolulu, HI, required a brand strategy and visual identity to attract and engage Hawaiian property owners

Services provided

  • —Brand strategy, including: vision and goals analysis, market analysis, robust competitive analysis, and positioning
  • —Logo design
  • —Collateral design

Positioning

Pacific Asset Strategies (PAS) is ideal for Hawaiian commercial property owners who are looking for management excellence with local understanding.

PAS provides the best of both worlds: an institutional-calibre, ownership-minded property management platform and the local knowledge, relationships, and understanding of the unique elements required for success in the Hawaii market.

A new joint venture between Hawaii-based Commercial Asset Advisors (CAA) and Seattle-based Unico Properties, the Pacific Asset Strategies team knows that property management can provide significant and measurable financial value in three ways.

Project highlights

Logos

Primary logo: PACIFIC above ASSET STRATEGIES in orange uppercase lettering, with a light blue wave forming the crossbar of the A, on white
PRIMARY LOGO
Reversed primary logo: PACIFIC above ASSET STRATEGIES in white with a light blue wave forming the crossbar of the A, on a dark grey background
PRIMARY LOGO REVERSED
Logo with tagline: PACIFIC above ASSET STRATEGIES in orange with a light blue wave in the A, and the tagline Custom Property Management For Hawaii below in light blue, on white
LOGO WITH TAGLINE
One-colour black logo with tagline: PACIFIC above ASSET STRATEGIES with a black wave in the A, and Custom Property Management For Hawaii below, on white
1-COLOUR LOGO WITH TAGLINE
Contact Anna-Lea to learn more about this project