Wallace Properties
Prism apartments brand
New Seattle, WA Class A apartment required a brand strategy, name, logo, and messaging framework to attract and retain residents in an emerging and transit-friendly Northgate market. Brand strategy informed final amenities, furniture, fixtures and equipment, and art programming in addition to marketing and sales content.
Services provided
- —Brand strategy, including: architectural design and market analysis, robust competitive analysis, and positioning
- —Naming
- —Logo design
- —Messaging framework
- —Collateral design
Positioning
Prism is for those looking to make connections. With interesting people. To exciting and important places. Those in pursuit of their dreams. And there's no better place to do that than Prism. Enjoy brand new construction boasting a boutique feel, an intimate size, quiet location, affordable floor plans, and rare live/work options. Connect with diverse people and lifestyles, including thriving students, mobile professionals, ambitious entrepreneurs, and urban downsizers. Welcome to Prism.
Project highlights
