Wallace Properties
Northgate neighbourhood positioning
New Seattle, WA Class A apartment owners required a neighbourhood brand positioning to help shape the image and perception of Northgate, an emerging residential neighbourhood known for a large retail mall complex
Services provided
- —Neighbourhood brand positioning, highlighting the emerging residential neighborhood's 'hub'-like nature, and rich amenities including a new light rail connection, a beautiful city park, and more.
Positioning
Northgate is for those looking to make connections. To people. Places. And dreams. It's your urban village, home base, launching pad, and arrival point—all in one. It's perfect for thriving students, mobile professionals, ambitious entrepreneurs, and cultural explorers. It's rich with paths and possibilities, from shopping, dining, and entertainment to education, culture, and nature. Discover your perfect pivot point. Make new connections, and rediscover your favorites. Welcome to the new Northgate.