Greystar
Rivage apartments brand
Existing Class A development in Portland, OR required a brand strategy and refined logo, messaging framework, campaign analytics, and new content including custom brand photography to attract and retain residents in a competitive market. The client had specific leasing targets they wanted to achieve, and funnel analysis and modeling combined with consistent progress tracking helped the team get there.
Services provided
- —Brand strategy, including: resident analysis, market analysis, robust competitive analysis, and positioning
- —Logo refresh
- —Messaging framework
- —Custom brand photography
- —Website refresh
- —Move-in gift design
- —Campaign audit, analytics, and plan
Positioning
Rivage: Luxury living. Frontside style.
Rivage is for those who value unexpected combinations. High-concept interiors and artwork, with $3.75 happy hour cheeseburgers next door. Urban, modern living with nautical, vintage touches. A cosmopolitan, diverse community on the banks of the Willamette. High-quality design and finishes in the heart of authentic, industrial Portland.
Discover your favorite new mash-up: life at Rivage. Welcome home.
Project highlights
