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Goodman Real Estate

Tria apartments brand

Existing Newcastle, WA Class A apartment required a brand strategy and a logo and website refresh to showcase its strengths and story, and to enhance its distinctiveness in an emerging Eastside suburban market

Services provided

  • —Brand strategy, including: resident analysis, market analysis, robust competitive analysis, and positioning
  • —Logo refresh
  • —Website refresh

Positioning

Tria is perfect for those who seek something better.
For those who demand the best. Yesterday. Today. And tomorrow.With an intimate footprint, stylish design and boutique service at every turn, it’s an ideal home for your exciting journey. Located in convenient and lush Newcastle, the Eastside’s best kept secret.Experience the trifecta you’ve been looking for.
Welcome to Tria.

Project highlights

The Tria primary logo: the word TRIA in thin black capitals on white
PRIMARY LOGO
Reversed version of the Tria primary logo: the word TRIA in thin white capitals on charcoal
PRIMARY LOGO, REVERSED
The Tria alternate logo: the word TRIA in thin rose red capitals on white
ALTERNATE LOGO
Reversed version of the Tria alternate logo: the word TRIA in thin rose red capitals on charcoal
ALTERNATE LOGO, REVERSED

Signage

Sandwich board for Tria: the word TRIA in white on a deep red panel above a white arrow, the words NOW LEASING and the telephone number 425.251.0855 on a charcoal panel
SANDWICH BOARD MOCKUP
Contact Anna-Lea to learn more about this project