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Harbor Associates

Vista 25 office brand

Existing office space in Denver, CO required a brand strategy, name, and visual identity as part of its reintroduction to the market

Services provided

  • —Brand strategy, including: tenant analysis, market analysis, robust competitive analysis, and positioning
  • —Naming
  • —Logo design

Positioning

Vista 25 fosters a sense of seamless connection with the very best things about living and working in Denver: its spectacular natural surroundings, world-class downtown core, and increasingly dynamic and diverse business and residential communities. Those who work here are as inspired by colleagues as those they meet in the hallways or in outdoor green spaces. From its breathtaking views of the Rockies to its proximity to light rail and easy access to I-25, it’s an ideal office space for those who value natural, urban, and suburban connections. To landscape, excitement, and leisure. From one central place. 
Welcome to Vista 25.

Project highlights

Logos

Vista 25 vertical logo: three teal diamond shapes above the words VISTA 25 and at Arapahoe Station in dark charcoal on white
VERTICAL LOGO
Negative version of the Vista 25 vertical logo: three white diamond shapes above the words VISTA 25 and at Arapahoe Station in white on black
VERTICAL LOGO, NEGATIVE
Vista 25 horizontal logo: three teal diamond shapes beside the words VISTA 25 and at Arapahoe Station in dark charcoal on white
HORIZONTAL LOGO
Negative version of the Vista 25 horizontal logo: three white diamond shapes beside the words VISTA 25 and at Arapahoe Station in white on black
HORIZONTAL LOGO, NEGATIVE
Contact Anna-Lea to learn more about this project