Greystar
The Waverly apartments brand
New Seattle, WA Class A apartment required a brand strategy, name, logo, messaging framework, and programming ideas to support leasing and attract and retain residents. Brand strategy would inform architecture, furniture, fixtures and equipment, and art programming in addition to marketing and sales content.
Services provided
- —Brand strategy, including: architectural design analysis, market analysis, robust competitive analysis, and positioning
- —Naming
- —Logo design
- —Messaging framework
- —Programming ideas
Positioning
The Waverly is home to a diverse, eclectic community of global change-makers, in a neighborhood where risks are rewarded and dreamers are encouraged. Come on in.
Project highlights
Brand design partner
Dulce Design, Seattle, WA
Learn more about design deliverables on the designer's website