Greystar

The Windward apartments brand

Existing Lake Oswego, OR apartment required a brand strategy, refined logo, messaging framework, campaign analytics, custom brand photography, and new design and content to support leasing efforts. With scenic surroundings and easy access to downtown amenities, The Windward offers a refined yet approachable lifestyle.

Services provided

—Brand strategy
—Logo design
—Messaging framework
—Campaign audit, analytics, and plan
—Custom brand photography
—Collateral design
—Wayfinding signage design

Positioning

Some decisions are a breeze.

The Windward is perfect for those who enjoy making choices among only the very best options. Like living in a walkable, sophisticated city with less hustle and grit in an iconic lakeside setting. Finding a uniquely perfect floor plan among an exciting variety of spacious, luxurious apartment homes. Socializing with new friends in the Club Room or meeting old ones in bustling cafes, restaurants, and stores. All in a downtown core that starts to wind down around the same time you do.

For those who know some decisions are a breeze: Welcome home to The Windward in vibrant, growing, and beautiful Lake Oswego.